Brands operating under the Nike moniker include Converse and Hurley — two huge brands with quite the consumer following. In the beginning the company did not have the Swoosh logo or the Nike brand. He wanted to offer runner shoes that worked for them, but none of the huge show companies saw value in his designs. Instead of falling off the map, Bowerman chose to cobble his own shoes and the rest, as they say, is history. Nike headquarters is the hub for all Nike products and brands, including Jordan products.